ASIO Gear was founded by Joe Miles, a relentless whitetail bowhunter with over 30 years of experience—someone who’s hunted just about everywhere and found success in every pursuit. But no matter where he went, his obsession always led him back to whitetail deer.
Through decades in the field, Joe has tested just about every piece of gear out there. And time after time, he found something was missing—premium, purpose-driven gear built specifically for whitetail bowhunters, with a camo pattern that truly worked across the entire whitetail range. Frustrated by the gap in the market, he set out to build something better.
For the Bowhunter Who Lives and Breathes the Pursuit
There’s a difference between hunting whitetails and being a whitetail bowhunter.
Those who consistently fill their tags aren’t just lucky—they’re obsessed. They map every wind shift, track every movement, and fine-tune every piece of their system. From their draw cycle to their access routes, nothing is left to chance.
ASIO Gear was built for these hunters—the ones who put in the time, sweat the details, and demand gear that works as hard as they do. No gimmicks, no fluff—just elite bowhunting apparel designed to increase your odds every single time you step into the woods.
Camo That Works Like a Predator
Predators don’t just blend in—they disappear. They don’t just get close—they close the distance.
ASIO Gear’s camo patterns weren’t engineered in a lab; they were designed straight from the playbook of nature’s most lethal hunters. The Great Horned Owl vanishes in the canopy, hunting undetected from above—just like a bowhunter in a treestand. That mastery of concealment inspired RAPTOR CAMO®, a pattern designed to dissolve into the trees across the entire whitetail range.
But whitetail hunting doesn’t always happen from above. That’s why we built RAPX CAMO, engineered for those who need to disappear at ground level. Inspired by the elite stalking abilities of bobcats, coyotes, and mountain lions, RAPX adapts across terrain, blending seamlessly whether you’re in thick timber, sparse hardwoods, or open fields.
Tested across the country and proven in every season, ASIO camo isn’t just another pattern—it’s a lethal advantage.
Gear Built for the Bowhunter’s Advantage
Bowhunting is a game of inches. A fraction of movement. A barely audible sound. A single moment when everything has to be perfect.
That’s why every detail of ASIO Gear is built with purpose—to eliminate failure points and give you the edge when it matters most. From the bowhunting-specific collar that keeps your string clear to noise-silencing cuffs and flaps that ensure silent execution, every feature is designed to work in your favor.
We didn’t just choose premium materials—we chose the right ones. Primaloft® Gold insulation delivers unmatched warmth without bulk. Windproof membranes and sherpa fleece keep you comfortable in brutal conditions. Merino wool baselayers regulate temperature and manage scent for all-day hunts.
Because when the moment of truth arrives, the smallest details can make the biggest difference.
BUILT FOR BOWHUNTERS WHO DEMAND MORE
ASIO Gear isn’t for everyone. It’s for bowhunters who cut no corners, study the game, and refuse to make excuses. The ones who don’t just go into the woods—they go in prepared to win.
If that’s you, welcome to ASIO.
Welcome to the next level of whitetail bowhunting.
